Designing Outside The Box

Sisu is an operational analytics platform that helps companies quickly uncover the hidden factors that are driving changes in their business. After years of machine learning research at Stanford University, the founders used that knowledge and experience to create Sisu. They wanted and needed to emerge from stealth mode with a brand as bold and as distinct as their revelatory product.

Client: Sisu
Studio: Emotive Brand
Creative Direction: Thomas Hutchings
Design Lead: Chris Cowans
Design: Chris Cowans, Beth Abrahamson, Rob Saywitz, Keyoni Scott, Ali Fisher
Motion: Keyoni Scott, Jonathan Haggard
Web Development: Mike Kelly

Photography Style

Brand photography features pattern or geometry found in the real world, plus a human element. The human element, and how that interacts with the real world, is key.

Swag

A variety of swag was designed and produced as part of Sisu’s brand roll out. This included shirts, hats, lapel pins, socks, shoes, notebooks, posters, beer cozies, wooden coasters, posters, coffee packaging, stickers, and more.