Adobe Firefly
At Adobe MAX 2025, the new capabilities of Adobe Firefly was highlighted as an AI powerhouse and a new all-in-one creative platform, showcasing it’s unique capabilities as a creative space to brainstorm, generate, and edit images, video, sound, and more with their new AI powered tools. I was brought into the newly formed Firefly team to help concept and craft the new visual system for how Firefly shows up on the Adobe website. The goal was to bring clarity and consistency to how their new AI tools were introduced on the homepage, right as the platform prepared for its biggest relaunch to date.
Working closely with management, content, and ops, I worked closely with the design team to refine the look and feel of the Firefly tools in a way that helped a rapidly expanding suite of tools feel approachable rather than overwhelming — balancing high-caliber craft with the speed of a fast-moving, deadline-driven environment leading up to MAX.
Studio: Adobe’s in-house design team
Senior Design Manager: Alex Hunt, Christina Cox
Operations Manager: Layan Olabi
Content Producer: Meghan Ryan, Emily Davis
Design Direction: Chris Cowans, Clara Nguyen
Design: Chris Cowans, Clara Nguyen, Jack Powell, Glenn Chan, Mark Ishak
Event Program
The theme for the 2024 Global Rescue Dinner was “Defy the Odds” and I was asked to design a program for the event. The goal was to make it visually compelling, deeply meaningful, rich with inspiring stories, and to align with the overall look & feel that was established for the event.
The program was one of many elements at the event that helped to create a thoughtful and impactful experience which inspired the donor community and generated much needed support for the IRC's mission.
The success of the Global Rescue Dinner was very much a team effort and is the result of the passion, creativity, collaboration, detailed planning, and strategic execution that I experienced while working with IRC’s talented in-house design team.
Campaign Style Guide
This guide served as the launchpad for crafting all Global Rescue Dinner materials. The goal was to be as consistent as possible in capturing the IRC’s grit, determination, and unwavering spirit, all while embodying the unique look and feel of the 2024 campaign theme: Defy the Odds.