Adobe Firefly
Adobe needed a new visual system for Firefly that was distinct from the rest of the Creative Cloud suite. It needed to share the same DNA as the rest of the Adobe brand for consistency, while having its own personality to highlight the capabilities of Firefly’s robust AI-powered platform. I partnered with a designer who had legacy knowledge of the Adobe brand and developed a bespoke system specifically for Firefly. The end result was an extensive card-based system with carefully chosen moments of playful expression that extended beyond the container shape of each card.
That visual system became the foundation for everything featured on Firefly's new homepage. I worked closely with managers and the rest of the design team to help build the system out across the homepage and product experience, making sure the visuals were engaging and the UI/UX was intuitive. The new system was built to be user-centered at its core, balancing clarity with approachability—all while showcasing the diversity and scale of Firefly's AI-powered tools through distinctive visual storytelling, both in static and animated executions.
Studio: Adobe’s in-house design team
Senior Design Manager: Alex Hunt, Christina Cox
Operations Manager: Layan Olabi
Content Producer: Meghan Ryan, Emily Davis
Design Direction: Chris Cowans, Clara Nguyen
Design: Chris Cowans, Clara Nguyen, Jack Powell, Glenn Chan, Mark Ishak
Event Program
The theme for the 2024 Global Rescue Dinner was “Defy the Odds” and I was asked to design a program for the event. The goal was to make it visually compelling, deeply meaningful, rich with inspiring stories, and to align with the overall look & feel that was established for the event.
The program was one of many elements at the event that helped to create a thoughtful and impactful experience which inspired the donor community and generated much needed support for the IRC's mission.
The success of the Global Rescue Dinner was very much a team effort and is the result of the passion, creativity, collaboration, detailed planning, and strategic execution that I experienced while working with IRC’s talented in-house design team.
Campaign Style Guide
This guide served as the launchpad for crafting all Global Rescue Dinner materials. The goal was to be as consistent as possible in capturing the IRC’s grit, determination, and unwavering spirit, all while embodying the unique look and feel of the 2024 campaign theme: Defy the Odds.